PEORIA -- So it's come to this: the union representing editorial and circulation employees at the Peoria Journal Star must take on Wall Street for the newspaper to survive as authentic journalism.
Even the Peoria mayor Jim Ardis agrees. He appeared at an April 9 news conference where the union, Local 86 of the United Media Guild, formerly the Newspaper Guild, announced a radio ad campaign to persuade PJS publisher Ken Mauser to stop trying to slash PJS jobs and pay on behalf of GateHouse Media, the New York-based owner of the newspaper.
Ardis released a letter to Mauser saying: "I fail to see how additional moves against employees and staffing would allow the newspaper to continue as a valuable public watchdog and community resource. Surely less is not more when it comes to reporting the news." Most of the City Council members also signed the letter.
The union's contract expired last August, and negotiations are on-going. GateHouse wants to outsource the 36 district managers, who oversee the carriers, and the copy desk, perhaps a dozen journalists who set up stories, proof read them and create headlines.
GateHouse also wants a 3 percent wage cut, and an 80 percent increase in health insurance premiums, aside from the loss of perhaps 50 jobs and the salaries that they carry, over $1 million annually.
It's pure corporate greed.
The paper is profitable, union officers said. GateHouse, whose stock price has tanked, is apparently looting the newspaper to provide $1.4 million in executive bonuses last year, and an $800,000 bonus this year to CEO Michael Reed.
At the news conference Ardis commented on how much the newspaper has declined since GateHouse bought it five years ago. The corporate policies are "contributing to the decimation of our once proud newspaper," he said.
GateHouse is also apparently trying to bust the 76-member union, the only organization with the resources to protest what's happening. It once had about 120 members.
The PJS is still the largest downstate Illinois daily, but everyone acknowledges it is a shadow of its former self, even as it remains profitable in its monopoly market.
It's fat with advertising, and most of that money now leaves Peoria for Wall Street, reportedly millions yearly. That's also true of the other downstate communities where GateHouse owns the newspapers, everywhere except Bloomington. Talk about a monopoly!
That outside New York ownership is also an issue. Why should people in New York be deciding what readers in Peoria receive as news, Local 86 president Phil Luciano, a reporter and columnist, said.
Can the PJS survive as a glorified shopper? It has lost perhaps half of the editorial staff since GateHouse bought it.
It no longer covers bankruptcies, even though that was a widely read column. It sends reporters to cover cheap and easy soft features that fill space (kids at school, people enjoying good weather in a park, for example), leaving them no time to perform the paper's traditional watchdog investigative function.
It even has outsourced advertising design overseas, which means delays for the advertisers. How long will they put up with that? Those advertising department employees had no union protection.
It recently laid off the photo editor of 30 years, and is using "supplied" photos -- gradually killing off photo journalism, since there is no guarantee these photos are not altered or even represent what they are said to represent.
It already runs news releases and stories from readers masquerading as news stories. People write and pay for the obituaries, without the acknowledgement they are paid, though it's no secret. They can say anything, true or false.
When the integrity of news reporting and photo journalism is destroyed, newspapers have no reason for existing, and the public will have no idea what is really taking place in their communities. If journalism is the foundation for democracy -- and it is -- what happens to democracy?
Former experienced PJS journalists now populate the public relations offices of the major institutions in Peoria.
The managing editor is leaving to take a job at Illinois State University overseeing the campus paper. He'll have some job security there as a state employee. Others remaining at the paper have their resumes in circulation.
The PJS appears to be in meltdown mode, but it's not the union's fault.
The union says it just wants "a fair contract that preserves Peoria jobs and maintains solid, locally produced and edited journalism in Peoria."
If that doesn't happen, what then? A subscriber strike? An advertising strike? A new, alternative newspaper? Must the community of readers and advertisers in Peoria destroy Wall Street's cash cow to save journalism?
As a PJS retiree, I am horrified by what is happening. Stay tuned.
Here's a recording of the radio ad. It asks the public to call Mauser at 309/686-3000 to protest. Or you can try an email at kmauser@pjstar.com.
PEORIA NEWSPAPER GUILD_final_ad
-- Elaine Hopkins
UPDATE 4/10/12: Here's a terrific interview on this topic by the Peoria NPR station, WCBU-FM.